8 Ways to Improve Instagram Ads Performance

Meanwhile, Instagram remains a popular social media platform for advertisers. And it’s not hard to see why, as 13% of everyone in the world exists, and 80% of them follow products.

According to the Instagram Marketing agency In Birmingham, engagement - measured by likes, sharing, and customer feedback - is also off the charts, boasting 4.21%. That’s 10 times higher than Facebook, 54 times increased than Pinterest, and 84 times higher than Twitter.

In addition to these impressive top figures, challenges are emerging that point to the possible decline of Instagram due to lower levels of engagement and competition from new rivals, such as TikTok.

Against this backdrop, active marketers are looking for ways to increase Instagram engagement despite some obstacles. That’s why we’ve put together these 23 tips to ensure that your paid marketing campaigns and the environment continue to thrive, as well as protect your Instagram marketing strategies now and in the future. Let's immerse ourselves.

● Post consistently.

● Do not preach — tell stories instead.

● Build a solid type.

● Have a consistent feed.

● Choose the right hashtags.

● Focus on user-generated content.

● Check out the full list of Instagram video formats.

● Use Instagram video subtitles and headlines.

● Activate Instagram Reels.

● Accept Instagram AR filters.

Read more about to know : 11 Quick Tips to Supercharge Your Website's Conversion Rate

1. Post consistently:

Brands need to work to attract fans and increase engagement rates - but how effective are they? According to studies, the ideal area is 1-2 spaces per day. This way your feed stays fresh and functional, and you have more opportunities to attract eyeballs to your content. Knowing the best time to post to Instagram is also important, especially when working with Instagram's algorithmic timeline.

Recommended post times can vary greatly depending on which specialist you listen to. By promoting something at 8 AM - 9 AM or 2 PM - 5 PM for your first post to even 5 AM for the second, this conflict could cause real confusion for content editors.

Take the example of Fashion Nova and National Geographic. Fashion Nova, an online fashion retailer online, sends an average of 30 times a day — about one post every 30 minutes! This may sound like an overstatement, but 17.3M product fans do not seem to think so. For these many followers, the engagement rate is 0.07%. National Geographic, on the other hand, relies on a very common strategy: brand posts 5-7 times a day. For 135M fans, their engagement rate of 0.24% is a huge success.

Takeaway? Two very successful products, two very different strategies. Therefore, there is no magic bullet for the best time or value that can be posted on Instagram.

2. Don't preach - tell stories instead:

Instagram is full of mediocre brand messages forgetting that social media should be a ‘visible promotion platform’. You have to attract the audience with pictures, video, and text, not just marketing rituals in them.

To increase engagement rates, be a news reporter instead, providing 'small stories' with your captions, videos, Instagram stories, and profiles. People today yearn for communication, and storytelling is a way of creating that sense. When people feel emotionally connected to your content, they are more likely to buy from it and share it with their peers.

3. Build a solid type:

Clarity, ingenuity, and consistency are the masters of businesses that aim to build brand awareness on Instagram. The flexible, unstructured method does not work. Try to focus on key areas such as presenting your profile, creating style patterns that keep your photos looking fresh, and making good use of the hashtag. You should also regularly engage with your fans to build trustworthy relationships.

By streamlining your processes and best Instagram product practices, you can present a positive and consistent product to your target audience.

4. Have an Instagram feed that looks the same:

Instagram is a visually driven platform that rewards exciting content with beauty. While glossy perfection is down in style, the heart of Instagram is visual content and that will never change.

Today, users are drawn to factual expressions and different perspectives. In appearance, the overcrowded filters and well-arranged avocado replace white shorts, muted tones, earthy, and low-key editing style.

The popular look is a dramatic reduction and enhances the brightness of the images, without affecting the colour's themselves too much, leading to a more natural look. Some people even go so far as to demand "random".

But more important than following any style of planning is to have a consistent feed.

5. Choose the right hashtags:

Selecting the best hashtags for your Instagram posts can make the difference between appearing as a top post or sinking a feed without following a clue.

Make your hashtag more common - think #Christmas or #fashion - and your posts will face competition from millions of others. Instead, use a combination of trending and specific hashtags to find the best hashtags to connect with your target audience.

For best results, research each hashtag. Look at the content and popularity of your top posts - if your content is the same, you've got a winning hashtag.

The number of hashtags you post is also important. While Instagram allows up to 30, a lot of tags under your captions put you at risk of looking unintentional and useless. According to some, posts with more than 11 hashtags get more connections. Even a single hashtag can increase the engagement of your posts by 12.6%.

The benefits of a branded hashtag are to make your content more visible, drive traffic to your profile, and create a strong community around your product. It will also help you organize your content, making it more accessible and accessible.

Add a hashtag to your history, to make it easily visible to anyone who visits your profile.

And no one says you should have only one hashtag. You can also create hashtags for a specific campaign or competition, showcase product representatives, or promote user-generated content.

6. Focus on user-generated content:

User-generated content on Instagram is a sacred resource for advertisers. It is an opportunity for fans to engage more deeply with the product while minimizing marketing costs because the content is created and approved by your audience.

7. Check out the full list of Instagram video formats:

An image can cost a thousand words, but a video costs 1.8 million. While Shakespeare's fans may strongly disagree with such statistics, there is no challenge to the efficiency and popularity of online video content. Instagram recognizes this and offers a list of video options for advertisers to use.

From Instagram stories that can combine videos and still images into one ad to 60 standalone videos suitable for long-form features, be sure to use the power of each video format.

8. Accept Instagram AR filters:

Instagram has unveiled the creation of AR filters in the community through its Spark AR Studio. Since then, AR has taken over the app with power, and other advanced filters have received over 1 billion views.

Although still popular among younger users, there is a growing industry around AR filters and many types of products prefer to produce their own.

Instagram AR filters have recently appeared in addition to the effects added to your face. Now, the most popular AR filters are about colour grading and enhancing your video. So, just as you can add a filter to an image, you can now add an AR filter to make your videos more beautiful.

And our last bonus tip?

Note that your Instagram tour does not end there. While that may sound daunting, your Instagram profile is similar to your business - a business that is constantly growing and developing while building deeper links with its followers.