Effective Web Design Tips to Boost your Conversion Rate

You recently put hours, maybe even weeks and months, into designing your website. It's breathtaking and offers a unique browsing experience unmatched by any other website you've ever been to. Why then don't your visitors become paying customers? As marketers and company owners, we can have a distorted picture of the functionality and design of our own websites and can occasionally place an excessive amount of emphasis on getting the design flawless rather than on the target audience for conversion.

If you want to increase website conversions, our web design company in Birmingham, helps you to let down your guard and acknowledge any shortcomings in your website design. The visitors to your website should always come first, no matter what.

Different methods to increase your conversion rate

To increase your website's conversion rate, you may use these design suggestions to make a few adjustments or get inspired to entirely redesign it.

Keep in mind that consumers, not designers or marketers, should come first in the design of your website. Your conversion rates will quickly rise if you design a website that is appealing to the eye and makes it simple for visitors to take action.

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● User Design (UX)

A positive user experience on your website increases the likelihood that visitors will trust your company and buy from you. According to a Stanford University research, website design is the most crucial element consumers consider when deciding whether or not to trust your website, and Forrester Research claims that effective UX design may boost your website's conversion rate by up to 400%.

● Correct the mobile responsiveness

Even if a website is well-designed and optimised for desktop users, people prefer mobile-friendly websites. You may cite Google Research, which indicates that 72% of users demand websites that are mobile-responsive. It demonstrates that customers appear more at ease using your websites' mobile-friendly versions.

The style and presentation of a website that is not mobile-responsive may be distorted, annoying users and increasing their bounce rate.

● Limiting Options Will Increase Conversions

By reducing the amount of options consumers have, you may increase conversions in terms of web design principles. When considering how to reduce the amount of options on your website, the navigation bar is the first thing that comes to mind. It goes without saying that having too many options will cause the consumer to get completely disinterested.

Here are a few examples:

● Choosing between using the navigation bar and continuing to scroll down the page

● deciding which blog article to read by scanning the headlines

● Choosing whether to share your content on social media, download your lead magnet, or leave a comment

● choose whether to buy anything, read product reviews, or look at more things

These hardly touch the surface of the numerous choices your users must make. It's common to get a sense of overload while attempting to decide where to start reducing these decisions.

● Landing Page A/B Testing

The sample size (traffic on your website) has a significant impact on the A/B testing outcomes. The excellent calculator provided by Optimizely will help you determine the typical sample size required to conduct a reliable A/B test on the visitors to your website.

All you need to do is input an approximate estimate of your current conversion rate and the sort of change you anticipate from your A/B test. Optimizely will determine the sample size you require to assess that level of conversion improvement properly.

However, you are well aware of how crucial A/B testing is. Right now, the landing page for your website is probably being tested in two different ways. So why did we list it as the first piece of advice?

Because it is insufficient to test only two variations of a landing page. This implies that in order to locate the landing page that can double or even treble the conversion rate of your website, you must test at least four different versions of it.

● Make use of a visual hierarchy.

The concept of improving your website with a strong visual hierarchy complements the earlier statement about designing your site for conversions. Making sure your website's most crucial elements are also its most appealing is one of the most crucial web design advices we could provide.

In order to establish a visual hierarchy, bold typefaces, huge text sizes, and vibrant colors might be used. use obvious visual clues to communicate to website visitors what content is more and less significant.

Do you need a quick test to determine the effectiveness of your visual hierarchy? Squint try it out!

Back away from the computer screen and squint until the entire page is fuzzy. Only the biggest, boldest, and brightest portions of the screen will stand out. Are those the places you want people to pay attention to? You're on the correct way if you respond positively!

● speed up your website.

Page speed is a major hindrance to mobile conversion. Your material will display on screen after this amount of time.

Did you know that 40% of visitors leave websites that take longer than three seconds to load? A one-second delay in page response can reduce conversions by 7%, especially on mobile.

Use Google's Page Speed tools to examine your page performance if your mobile page isn't converting as well. This will gauge the speed of your mobile page.

Images must be resized and compressed to increase page performance. Your website should also be mobile-friendly and responsive.

● Improve mobile use

Mobile optimization has become more crucial than ever since Google changed to a mobile-first indexing strategy. Your Google results may be affected if you don't optimise for mobile, which might lower conversions.

How can I optimise my site for mobile, you may be asking. It's crucial to keep in mind that the experiences on mobile and desktop are different before you get started.

Particularly on mobile, a one-second delay in page response can lower conversions by 7%. If your mobile page isn't converting as well, check its performance using Google's PageSpeed tools. This will determine how quickly your mobile page loads.

To improve page speed, images need to be compressed and shrunk. Additionally, your website needs to be responsive and mobile-friendly.

● Adapt to mobile.

Since Google switched to an indexing method that prioritizes mobile devices, mobile optimization has become more important than ever. If you don't optimise for mobile, your Google rankings may suffer, which might reduce conversions.

You may be wondering how to make your website mobile-friendly. Before you begin, it's critical to remember that the experiences on mobile and desktop are different.