How to Get Backlinks Like an SEO Pro (NEW Guide for 2022)

You have created content that people are searching for, that answers their questions, and what search engines can understand, but those qualities alone do not mean that there will be quality. To bypass other sites with those attributes, you must establish authority. That can be achieved by gaining links. Best SEO company in London, UK can help you a lot to building links for your websites, authorized websites, building your brand, and growing an audience that will help grow your content. Google has confirmed that links and quality content (we discussed back in Chapter 4) are two of the three most important aspects of SEO rankings. Trusted sites tend to link to other trusted sites, and spam sites tend to link to other spam sites. But what is the link? How do you do it for other websites? Let's start with the basics.

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What are links? Internal links, also known as backlinks or external links, are HTML links that point from one website to another. They are a form of online money, as they do a lot like a shadow of real life. If you go on vacation and ask three people (all unrelated) what was the best coffee shop in town, and they all say, "Cuppa Joe on Main Street," you can feel confident that Cuppa Joe is the best. a coffee shop in the city. Links do that in search engines. Since the late 1990s, search engines have treated links like thunder and importance on the web. Internal links, or links that link to internal pages on the same domain, work the same way on your website. The high number of internal links that point to a particular page on your site will give Google a signal that this page is important, as long as it is done naturally and not spam.

The engines themselves have modified the way they view links, now using algorithms to scan sites and pages based on the links they find. But what is in those algorithms? How do engines check all those links? It all starts with the concept of E-A-T. You are what E-A-T The Google Search Quality Assurance Guidelines place great value on the concept of E-A-T - expert, authoritative, and reliable summary. Sites that do not display these features are often seen as low-quality search engines, while those that do show are rewarded later. E-A-T becomes increasingly important as the search progresses and increases the importance of solving the user’s intent. Creating a site that is considered professional, authoritative, and reliable should be your guiding light as you become accustomed to SEO. Not only will it result in a better site, but it is a testament to the future. After all, giving a large number to search engines is what Google itself is trying to do. A-T and links to your site When a site is popular and very important, the links from that site are of great value. A site like Wikipedia, for example, has thousands of different sites that link to it. This shows that it offers a lot of expertise, cultivates authority, and is trusted among those other sites. To gain trust and authority over search engines, you will need links from websites that display E-A-T qualifications. These should not be Wikipedia-class sites but should provide search engines with reliable, trustworthy content. Followed compared to non-tracked links Remember how links work like votes? The rel = nofollow attribute (pronounced as two words, "no follow") allows you to connect the device while deleting your "vote" for search engine purposes.

As it sounds, "nofollow" tells search engines not to follow the link. Some search engines still follow it to get new pages, but these links do not overlap the link ("celebrity votes" we mentioned above), so they can help in situations where the page is linked to an unreliable source. or paid for or created by the owner of the destination page (making it an unnatural link). Say, for example, you are writing a post about link-building processes, and you want to call an example of a bad, spam-creating link. You can link to an abusive site without signing in to Google if you trust it. The standard links (not added nofollow) look like this: <a href="> I like Moz </a> The Nofollow link tag looks like this: <a href=" rel="nofollow"> I like Moz </a> If the follow-up links exceed all link links, shouldn't that mean you just want to follow the links? Not at all. Think of all the official sites where you can create links to your website: the Facebook profile, Yelp page, Twitter account, etc. These are all-natural places to add links to your website, but they should not be counted as votes for your website. (Setting up a Twitter profile with a link to your site is not a vote from Twitter that they like your site.) It is only natural that your site has a balance between non-tracked and followed backlinks in their link profile (more on the link profiles below). The nofollow link may not exceed the authority, but it may send significant traffic to your site and lead to future follow-up links. Your link profile Your link profile is a complete review of all links that your site has acquired: a total number of links, their quality (or spam), their variability (one site hundreds of times linked to you, or hundreds of sites linked to you. And you?), And more.

Your profile status helps search engines understand how your site links to other online sites. Various SEO tools allow your link profile and begin to understand its overall structure.

What are the characteristics of a healthy link profile?

When people start learning about the power of links, they start to use them to their advantage. They will find ways to get artificial links just to increase the search engine rankings. While these harmful tactics may sometimes work, they violate Google's Terms of Service and may result in the website being indexed (removal of web pages or all domains from search results). You should always try to keep the link profile healthy.

A healthy link profile shows search engines that you find your links and authority properly. Since you should not lie, cheat, or steal, you should strive to ensure that your link profile is trustworthy and accessible to good, up-to-date services.

Think about this. He occasionally asked ten different friends how it was going, and each of them replied with the same name:

Good! I started my day with my dog, fluffy, and ate Top Ramen chicken legs for lunch. "

That's amazing, and you can blame your friends. The same goes for Google UI. Defining the content of the target page in an anchor text helps them understand what the page is about, but the same description over and over again from many sources begins to look suspicious. Identify compliance; avoid spam.