How to Post Instagram Ads from Desktop?

Instagram advertising should definitely be taken into consideration if you have money set up for paid social media. Why? Over 1.2 billion people, or 20% of the world's population over the age of 13, may see Instagram ads, according to 27% of users who say they discover new items and companies through paid social advertisements. Let's find out how to make these advertisements work?

How do Instagram ads work?

Instagram ads are postings that companies may purchase to display to users.

Instagram advertising should definitely be taken into consideration if you have money set up for paid social media. Why?

Over 1.2 billion people, or 20% of the world's population over the age of 13, may see Instagram ads, according to 27% of users who say they discover new items and companies through paid social advertisements.

How to pick the ideal Instagram ad format

It can be difficult to decide which of the numerous accessible ad kinds to utilise for your campaign. The good news is that Ads Manager is ideally suited for testing, so you can try out various formats to see which one performs the best before launching a full campaign.

Read more to know about : 7 Reasons Why Your App Could Get Rejected [& How to Avoid/Fix it]

Utilize these questions as a guide to help you limit down the formats.

● What is your aim?

Determine the most crucial result for your Instagram ad campaign while keeping in mind your social media marketing approach. Would you want to:

1. Who are the possible visitors to your website?

2. Obtain views for a new product's video

3. amplify a new company's brand awareness

4. drive email signups, app downloads, or e-commerce purchases

You can select a few different formats depending on the supported objectives and call-to-action options for each ad type after you've defined your goal.

Advertisements on Stories, IGTV, and Reels, for instance, are better at promoting video views than ads on Shopping and Collection, which are better at promoting e-commerce transactions.

● Who is my intended market?

Some ad formats may be more effective than others on Instagram, depending on the audience you want to reach. Think about the customs and tendencies of your audience. Do they enjoy binge-watching videos? Do they frequently shop online? Do people spend more time browsing through their feed or viewing Stories and Reels?

Select ad formats with goals and calls to action that align with the inclinations of your target demographic.

● What organically has performed the best?

There's a good chance that the demographic you'll be targeting with your Instagram advertisements has many characteristics with your organic followers. You may get a decent idea of what paid formats might be popular with your audience by looking at the material that has worked well in your organic feed.

How to use Instagram for advertising?

Promoting a post and using Ads Manager are the two methods for launching Instagram ad campaigns. While it only requires a few taps and can be done directly from the Instagram app, promoting an existing post does not offer the personalization choices seen in Ads Manager.

Method 1 of Instagram advertising: In-app post promotion

Promoting one of your current Instagram photos is the simplest approach to begin advertising on the platform. This is comparable to the Boost Post feature on Facebook. Promoting a post inside the app is a quick and simple way to increase its success and make it visible to new followers if it is performing well in terms of engagement.

To achieve this, you must have an Instagram business or creator account. Additionally, you'll need to connect your Instagram account to a Facebook Business Page.

Then, all you have to do is click Promote on the post you want to use as an advertisement. You'll be asked to select your desired audience, location, spending limit, and time frame for your advertisement to run. Tap Create Promotion to finish.

I'm done now! Facebook will examine and approve your advertisement. As soon as it goes live, be sure to check the Promotions area of your Instagram profile to see how your advertisement is performing.

● Using Facebook Advertisements Manager to create Instagram ads

You may construct ad campaigns using Facebook Ads Manager to make the most of Instagram's broad ad targeting, creative, and reporting capabilities (remember that Facebook owns Instagram). Even if it takes a little more effort, our we will help you get there.

Step 1: Select your goal

Go to Ads Manager and select +Create to get started. You must first decide on your campaign goal. You'll be asked to give your campaign a name after choosing your objective. To make it easier for you to keep track of your campaigns, give it a name depending on the goal of the campaign.

The option to enable Campaign Budget Optimization will be available at the end. With this option, Facebook's algorithm will decide how to allocate your budget among ad sets. If you're unsure whether to employ campaign budget optimization, Ad Epresso has a thorough guide.

Step 2: Select your spending limit and timeline.

You will have two choices based on your budget: Setting a daily spending cap is helpful for always-on advertisements.

Set a maximum spending limit for your entire campaign; this is useful for advertisements with a specific end date.

For example, if you run a food delivery service and only want to display advertising in the evening when your audience is more likely to buy deliveries, you can opt to run advertisements continuously or only at specific periods of the day.

You can see the Audience Definition and Estimated Daily Results modules in the right-hand column as you change these settings, which will give you an indication of the expected reach for your selected budget. Aim to configure your ad set's settings so that it is in the Centre of the green range.

Step 3: Determine your target market

The following action is to specify who you are targeting. In this phase, you have the option of using a Saved Audience or creating a New Audience.

You can also choose Dynamic Creative in this phase. If you select this option, Facebook will automatically put together headlines and separate visual assets that are targeted for your target market.

Step 4 : Choose your ad locations

You can select the locations where your advertising will display in the Placements section. There are two possibilities

● Automatic Placements: Wherever your audience is most likely to perform well, ads will be displayed there.

● Manual Placements: You have complete control over where your advertisement will display (and not appear). You can select this using Manual Placements if you wish to restrict the distribution of your adverts to Instagram.

Step 5: Create your advertising

The actual advertisement must now be made. Choose your Instagram Account and corresponding Facebook Page first. The next step is to choose your chosen ad format. Next, complete the remaining fields under Ad Creative as follows:

● (Unless you're using an existing post) Pick your images or videos.

● Put your ad copy here.

● Decide on a payment method.

● Review your advertisement and click "Confirm."

● Additionally, you will select the call-to-action button and enter the URL you want to send visitors to when they click on your advertisement at this stage.

Click Confirm to start your Instagram ad when you're ready. Use a Social media Marketing company in Birmingham to get the most out of your Instagram advertising spend. Create, manage, and optimize all of your Instagram ad campaigns with ease from one location.